Annabel Yeomans
Senior Analyst

Annabel is currently a Senior Analyst in the Consumer Research team at Ampere Analysis and works on research looking into media consumption habits of linear and SVod content and consumer preferences. Her previous role was in consumer research at YouGov, working with a variety of clients including broadcasters and PR and media agencies. Her projects ranged from ad effectiveness to product and message testing, including testing demand for launching an SVoD service in new markets and effectiveness of a new social responsibility campaign by a commercial broadcaster.